How we are organized
Beauty Futurism leverages cutting-edge predictive technology (including its proprietary "SEE THE FUTURE" system powered by Nvidia CNN/OCR) to decode implicit consumer desires two years ahead, dramatically reducing launch risk while keeping the human consumer firmly at the center.
We deliberately reject AI-generated perfection and data-driven conformity, embracing raw human authenticity and intentional imperfection as the new luxury—aligning with the growing consumer backlash against algorithmic perfection and their willingness to pay more for genuinely human-crafted beauty experiences.
Functional Organizational Structure of BEAUTY FUTURISM
Strategy & Direction
Defines the long-term vision and ensures risk mitigation, supported by the "SEE THE FUTURE" system.
Guides Conceptualization & Naming and aligns the "Real Purpose". Provides predictive foresight two years in advance.
Research & Development
Focuses on innovation, quality testing, and decoding consumer desires.
Employs Nvidia CNN/OCR to analyze implicit visual data from social media platforms, providing predictive insights. Verifies bio-active and ethical formulas.
Design & Experience
Translates strategic insights into tangible packaging and engaging retail displays.
Creates Holistic Retail Environment Designs (e.g., Instagrammable Moments) using the sequence WOW, ENGAGE, MEASURE. Uses predictive insights for Smart Colors.
Operations & Production
Supervises the supply chain, production logistics, and resource management.
Guarantees "Made in Italy" excellence by utilizing the Make-up Quadrilateral. Ensures high efficiency, delivering the implementation plan in only 12 months.
Customer Relations
Provides support, gathers feedback, and manages the relationship with the Ideal Client (retail groups).
Supports clients in gaining total control over brand image, pricing, and profit. Aims to transform distributors into genuine trend makers, building a lasting legacy.
Chromavis
Chromavis is a leading Italian B2B makeup manufacturer and innovator, part of the Fareva Group since 2013. Specializing in full-spectrum beauty solutions—from complexion and eye products to lips, nails, and skincare hybrids—Chromavis transforms client visions into sustainable, high-performance formulas via cutting-edge R&D.
Headquartered in Vaiano Cremasco, it drives global cosmetic creativity.
Fareva
Fareva, a French contract manufacturing giant founded in 1990 by Bernard Fraisse, is headquartered in Tournon-sur-Rhône. It specializes in outsourced R&D, production, and packaging for beauty (skincare creams, moisturizers, sun care, haircare, makeup foundations, lip balms), household, industrial, pharmaceutical, and API sectors across 41 global sites, employing 13,000+ for €2.2B revenue.
Cosmo
Shanghai Cosmo Display Co., Ltd. (commonly known as COSMO) and its affiliated companies specialize in the design and production of high-quality store furniture and retail displays.
The company owns six specialized production facilities located in Shanghai, Jiangsu (China), and Portugal, with extensive expertise in metal fabrication, woodworking, acrylic processing, and 3D printing.
Thanks to its own factories in Europe, COSMO guarantees extremely fast lead times and highly competitive pricing without compromising on premium quality standards. This strategic advantage has enabled the company to successfully complete over 2,400 Douglas stores worldwide, as well as numerous shop-fitting and display projects for leading beauty and fragrance brands such as Shiseido, Estée Lauder, and Jo Malone.
COSMO is Beauty Futurism trusted manufacturing partner for the complete execution of private-label projects for our clients, ensuring speed, quality, and full control from design to installation.
Its long-standing commitment to quality and social responsibility is certified by ISO 9001, SA8000, BSCI, and other international standards.